The Ask: The client needed a creative way to present their annual report numbers in a format that could be easily shared through mail and email. The goal was to make important metrics clear and engaging while avoiding the typical dense, text-heavy report. They also requested a digital flipbook to showcase the full report and organizational status.

The Insight: Annual reports are often skimmed or ignored. Breaking data into simple, visual highlights makes information easier to absorb and more engaging for readers.

Idea: I turned the annual report into a passport-inspired piece. The mailed version was designed as a small passport, with key metrics presented as passport stamps, each representing a milestone from the year.

To complement the physical piece, I designed a digital flipbook using the same visual language. While optimized for digital viewing, it maintained the passport aesthetic to create a cohesive experience across both formats.

Art Director/Designs - Claudia Santana